Marketing growth is all about attracting more engaged customers. And while traditional marketing focuses on the top of the funnel, and account-based marketing focuses on key accounts, the growth marketing description requires focusing on the entire funnel.
Every business needs to grow! According to annual international advisor company Gartner survey , CEO Priorities Are Shifting to Embrace Digital Business. Growth tops the list of CEO business priorities in 2018 and 2019! Successful companies do not consider marketing as a expense but more as an investment. Particularly when looking at start up companies, it worth pointing out that every euro invested in marketing should at least double the return. This time we invited global marketing start up professionals who will share their success story.