What should we learn from fast growing Asia? Which trends have an effect on Europe?
What can European companies do to break into Asia markets and how can it be relevant to a digitally savvy market paired with an aging population as well as a growing affluent and middle class.
Bernhard is an Associate Partner at Prophet in Berlin and a known thought leader in branding and marketing. He looks back on more than 15 years of experience in management consulting, working with leading brands to grow their businesses.
Since joining Prophet in 2007, Bernhard became advisor for a variety of industries, including distribution, industrial manufacturing, financial services, and FMCG – for both B2C and B2B customers. His projects allowed him to work in markets like the Middle East, the US, South East Asia, and Africa, in addition to his European home markets.
Bernhard combines a highly international background with a broad range of consulting skills. He supports businesses in their development through brand identity and positioning work, sharpens value propositions as well as enhances products/services and CX. To help them grow, he optimizes brand portfolios and architectures, identifies new growth opportunities, refines the marketing organization setup, and drives the adaptation of business models to the digital era.
Bernhard also serves as Prophet’s EMEA Head for the Brand Relevance Index®, Prophet’s proprietary tool to help companies measure their brand relevance and understand how they can unlock growth. He regularly publishes thought pieces on branding and marketing topics in specialist media.
Prior to Prophet, Bernhard was a consultant in the Spanish unit of the BBDO group, where he gained profound knowledge in Marketing Consulting. He is fluent in German, English, French, and Spanish, and holds a German-Spanish double degree in International Business from the European School of Business in Reutlingen, Germany and ICADE in Madrid, Spain.