21.03.2019 - 22.03.2019

Password 2019

Growth Marketing:How to grow business through marketing?

This year Estonian largest and the most significant marketing conference Password will take place for the 19th time. The main topic of this conference is going to be “Growth Marketing: how marketing will help your business growth”.

Get passes!

Marketing growth is all about attracting more engaged customers. And while traditional marketing focuses on the top of the funnel, and account-based marketing focuses on key accounts, the growth marketing description requires focusing on the entire funnel.

Every business needs to grow! According to annual international advisor company Gartner survey , CEO Priorities Are Shifting to Embrace Digital Business. Growth tops the list of CEO business priorities in 2018 and 2019! Successful companies do not consider marketing as a expense but more as an investment. Particularly when looking at start up companies, it worth pointing out that every euro invested in marketing should at least double the return. This time we invited global marketing start up professionals who will share their success story.

Password conference 2019 will focus on:

Growth mind-set: what companies can learn from fast growing start-ups?
How to expand to International markets/ how to build global growth strategy
How to design your product to growth How to make your customers to pay you more
How to expand your brand awareness
The selection of performers on stage is very representative

Speakers

Bernhard Schaar

Partner, Prophet (Germany)

Enrico Plateo

Business Development Manager Europe, Tencent (UK)

Enrico Plateo promotes and manages Tencent activities in European countries with a particular focus on WeChat-related business solutions such as WeChat Social Ads and WeChat Pay.

David Ly Khim

Senior Growth Hacker, Hubspot (USA)

David Ly Khim is a senior growth marketing manager at HubSpot. During his four years at HubSpot so far, he has helped build the Sales Hub business, created a new co-marketing program, developed a new virtual conference program, and led new user acquisition initiatives.

21.03.2019
10:10-10:40
Eksperimenteeri või sure: Hubspoti kasvu edulugu

Vidar Andersen

Founder, +ANDERSEN & ASSOCIATES (Germany/Norway)

Vidar Andersen is an award winning Norwegian tech industry veteran who 1) founds startups to scratch his own itches, 2) helps spread education on how to build startups to founders and students as an advisor, micro-investor and as an educator, and 3) helps corporates achieve innovation 50x faster the startup way with +ANDERSEN & ASSOCIATES.
He's been an invited speaker at places like Stanford, Cambridge, SxSW, Web Summit, LeWeb, etc
Vidar has worked with companies like Deutsche Telekom, ABInBev, AXA, Philip Morris International to name a few. He has been featured and recognised by The New York Times, CNN, Business Insider and many more.

21.03.2019
11:10-11:40

Igor Beuker

Professional Speaker, Entrepreneur and Strategist (The Netherlands)

In the space of 25 years, Igor was kicked out of professional football and went from a college dropout to a radical marketing visionary and modern-day serial entrepreneur.
With his radical vision and reliable voice, he inspires audiences around the world.
At conferences and on Twitter, Igor is frequently a trending topic as Math Man in a world of Mad Men and described by audiences as “Burning Man meets TED.”
Behind the scenes, a serial entrepreneur with 5 exits and 24 angel investments, an award- winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s.

22.03.2019
15:30-16:30

Rosie Hawkins

Chief Innovation Officer, Kantar (UK)

21.03.2019
14:00-14:30

Simon Peel

Global Media Director, adidas (The Netherlands)

Simon is the Global Media Director at adidas, prior to which he held a similar role at Twentieth Century Fox and developed first-hand experience of agencies at Phd Worldwide, Mediacom and Mindshare. At adidas, he is responsible for setting global media strategy, designing and implementing the company’s media infrastructure and managing the agency roster, including all adtech and data partners. Simon is at the forefront of emerging marketer/agency models.

22.03.2019
13:15-13:45

Charles Ebdy

Chief Strategy Officer, Vizeum UK (UK)

Charlie is an award-winning strategic thinker, his work on brand growth in the digital age won him the IPA Excellence Diploma's President's Prize in 2016, he is the only person to have placed three times in the top five of Admap's global essay prize and he spoke at Ad Week Europe in both 2016 and 2017. Charlie has judged the Media Week Awards, the Effies and is an IPA Excellence Diploma marker.

21.03.2019
13:00-14:00

Alice ter Haar

Senior Manager, EU Marketing at Deliveroo (UK)

Alice’s career spans ten-years in high-growth businesses and mostly recently, three years at
Europe’s fastest growing company, Deliveroo. As one of the founding members of the marketing team, Alice is proud of her contribution to the start-up success story of a generation.
Alongside her day job, Alice side-hustles as a personal development geek.
Prior to Deliveroo, Alice enjoyed a varied career with stints in a wide variety of businesses,
including FTSE 100 Whitbread and ‘agency-side’ at The Chartered Institute of Marketing’s 2014 Agency of the year, Cherry London.

21.03.2019
11:40-12:00

Zaheer Nooruddin

Regional Head of DX, Digital Transformation, O2O Experience, Marketing, CRM, Innovation, Shiseido China (China)

Zaheer Nooruddin is an accomplished Digital Transformation leader, having worked for 18 years across the China, Asia-Pacific and Middle East North Africa regions.
Today Zaheer is senior vice president and Executive Management Team member for global Japanese beauty company, Shiseido, in China and Hong Kong, where he drives forward a broad digital transformation and brand building initiatives that includes projects across Ecommerce, Marketing, Media, Content, Data Science, CRM, and Marketing Analytics. For Shiseido in China and Hong Kong, Zaheer has launched “DX” - a cross-functional digital organization that delivers intelligence, advanced analytics, strategy and operations excellence for the company’s iconic brand portfolio.

22.03.2019
13:45-14:15

Johnny Jiang

Regional Marketing Manager Central East Europe & Nordic, Huawei Technologies (Sweden)

Prior to joining Huawei, Johnny filled several roles in famous Swedish watch brand Daniel Wellington, where he was responsible for social media and regional social commerce in Asia. Johnny made the list for Sweden’s 101 Super Talents by business paper VA.

22.03.2019
11:40-12:10

Gordon Euchler

Head of Planning, BBDO Düsseldorf (Germany)

Gordon is a Doctorate from Cambridge University. Invariably with the objective of winning both creative and efficiency awards with the same work. Passionate when the business analysis from corporate consultations comes up against creative force. Because the best solutions for business challenges are creative and innovative. Has written numerous articles and research papers for respected industry outlets like WARC.

22.03.2019
11:10-11:40

Oliver Hupp

Global Director Brand Strategy and Tracking, GfK Global Brand and Customer Experience (Germany)

Oliver Hupp, Ph. D., is Global Director Brand Strategy and Tracking at GfK Global Brand and Customer Experience with over 20 years experience in brand research and emotional measurement. He manages the future strategy and operational success of GfK’s brand research portfolio.
Oliver is a frequent speaker at international marketing conferences. He has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Board for GfK Marketing Intelligence Review.

22.03.2019
10:40-11:10

Jacqueline Thng

Partner, Prophet (Hiina)

Jacqueline is an experienced brand and business strategist who focuses on digital transformation (including development of AI). She is currently a Partner at Prophet. For over 20 years, as one of Asia's most experienced Strategist, she has helped clients develop and implement profitable growth and branding strategies.
She was recently bestowed the honor as one of Global Most Influential Marketing Leaders 2015 by the World Marketing Congress.

22.03.2019
10:10-10:40

Yara Paoli

Chief Growth Officer, Preply and former VP of Growth, Skyscanner (Spain)

Yara is currently Chief Growth Officer at Preply, one of the best online tutoring marketplaces to learn languages. She has 15 years of experience in growth, marketing, business expansion and localisation, leadership. She was previously VP of growth at Skyscanner, the travel metasearch giant: she joined as employee number 32 and left as VP of Growth after being acquired by a Chinese travel giant for 1.4 billion pounds.
She is also a Growth consultant for various start-ups all over the world on things like growth strategy and growth as a discipline and her mission is to embed a growth mindset in every aspect of a company, not just in the growth team.

21.03.2019
10:40-11:10

Program

21.03.2019
22.03.2019
09:00-10:00
10:00 - 11:00

Registration and breakfast

10:00-10:10

Opening words

10:10-10:40
10:10-10:40
Main Stage

Experiment or die: HubSpot's World-Class Growth Process and How They Prioritize Experiments

David Ly Khim

Senior Growth Hacker, Hubspot (USA)

In this talk, David will share how HubSpot, a fast-growing global SaaS business, developed their growth process and how they create cross-company alignment and prioritize growth experiments.

David Ly Khim is a senior growth marketing manager at HubSpot. During his four years at HubSpot so far, he has helped build the Sales Hub business, created a new co-marketing program, developed a new virtual conference program, and led new user acquisition initiatives.

10:40-11:10
10:40-11:10
Main Stage

Skyscanner: How (not) to Sc#ew up Your Business - the Importance of a Growth Culture

Yara Paoli

Chief Growth Officer, Preply and former VP of Growth, Skyscanner (Spain)

Yara is currently Chief Growth Officer at Preply, one of the best online tutoring marketplaces to learn languages. She has 15 years of experience in growth, marketing, business expansion and localisation, leadership. She was previously VP of growth at Skyscanner, the travel metasearch giant: she joined as employee number 32 and left as VP of Growth after being acquired by a Chinese travel giant for 1.4 billion pounds.

The  company had over 1000 employees by then and she was managing a growth team of around 300 people across EMEA, AMERICAS and APAC.

Yara is also a Growth consultant for various start-ups all over the world on things like growth strategy and growth as a discipline and her mission is to embed a growth mindset in every aspect of a company, not just in the growth team.

11:10–11:40
Main Stage

Lessons from Start-ups: Agile & Lean for Enabling Advertising Growth

Vidar Andersen

Founder, +ANDERSEN & ASSOCIATES (Germany/Norway)

Vidar Andersen is an award winning Norwegian tech industry veteran who 1) founds start-ups to scratch his own itches, 2) helps spread education on how to build start-ups to founders and students as an advisor, micro-investor and as an educator, and 3) helps corporates achieve innovation 50x faster the start-up way with +ANDERSEN & ASSOCIATES, currently living in DUS near CGN, DE – and in airplanes around the world.

He’s been an invited speaker at places like Stanford, Cambridge, SxSW, Web Summit, LeWeb, London Intrapreneurship Conference and in 2017 as a stand-in keynote speaker for the Minister of Economic Affairs of the German state of North-Rhine Westphalia (NRW).

Vidar has worked with companies like Deutsche Telekom, ABInBev, AXA, Philip Morris International to name a few. He has been featured and recognised by The New York Times, CNN, Business Insider and many more.

11.40–12.00
Main Stage

Deliveroo: The Story of the Fastest Growing Company in Europe or How to Grow Like a Unicorn

Alice ter Haar

Senior Manager, EU Marketing at Deliveroo (UK)

To grow, as a company and as an individual, is something to which we aspire. How to do this effectively is something which we’d all like to know the recipe for. Taking learnings from a ten-year career in high-growth companies, and most recently, three years at Europe’s fastest growing company, Deliveroo, Alice will explore some of the key ingredients she’s seen in building this success. We’ll start with marketing and business strategy – however, crucially, we’ll move on to look at how applying our own unicorn-horn, our “growth-mindset,” to our personal selves can be the most powerful tool in creating the space to thrive.

Alice’s career spans ten-years in high-growth businesses and mostly recently, three years at Europe’s fastest growing company, Deliveroo. As one of the founding members of the marketing team, Alice is proud of her contribution to the start-up success story of a generation.

12:00-13.00

Lunch break

13.00-14.00
Parallel Session

The Hare and the Tortoise: Why the Rules of Branding Need to Catch up with the Pace of 21st Century Business

Charles Ebdy

Chief Strategy Officer, Vizeum UK (UK)

The way we build brands needs to be tailored to both buyer and seller, and with business in the 21st century changing at pace it is imperative we complement the classic rules of brand-building with a set of new rules that learns from how brands are built today. I therefore propose a two-stage model of brand-building: fast branding, the Hare model, that helps create brands early on, and slow branding, the Tortoise model, that helps sustain them afterwards.

Charlie is an award-winning strategic thinker who is passionate about the business of brands. He has been the strategic planning lead on household name clients in every major category, successfully led new business projects of all sizes across the UK and beyond, and is now an agency leader building a culture that prizes and pursues the business role for marketing.

 

Charlie’s work on brand growth in the digital age won him the IPA Excellence Diploma’s President’s Prize in 2016, he is the only person to have placed three times in the top five of Admap’s global essay prize and he spoke at Ad Week Europe in both 2016 and 2017. Charlie has judged the Media Week Awards, the Effies and is an IPA Excellence Diploma marker.

14:00-14:30
Main Stage

Brand Growth Through Innovation

Rosie Hawkins

Chief Innovation Officer, Kantar (UK)

14:30-15:00

Coffee break

15:00-15:30
Main Stage

How to use Whatsapp for brand growth?

Enrico Plateo

Business Development Manager Europe, Tencent (UK)

Enrico Plateo promotes and manages Tencent activities in European countries with a particular focus on WeChat-related business solutions such as WeChat Social Ads and WeChat Pay. In 2017 Enrico joins Tencent as Europe BD Manager but his professional career begins at the Ministry of Economics and Finance, from which he gradually moves to the digital world, first in the marketing offices of some international luxury hotel chains, and subsequently taking on the role of marketing consultant in the digital-boutique Business Competence.

15:30-16:30

Marketing Effectiveness Award 2018

16:30

Closing words

19:00-

Afterparty in Hilton Olympic Casino

21.03.2019 22.03.2019
09:00 - 10:00

REGISTRATION AND BREAKFAST

10:00 -10:10

OPENING WORDS

10:10-10:40
Main stage

Asia – the Birthplace of 21st Century Megabrands

Jacqueline Thng

Partner, Prophet (Hiina)

Fast growth of Asia especially in tech and digital — why is this so, and how it affects the consumer and O2O (online to offline) landscape.

– How leading tech companies in China (Alibaba, Tencent, Xiaomi) and ASEAN (such as Digibank by DBS, Grab, Go Jek) are challenging traditional financial institutions and retail companies.

– How can European companies learn from Asia’s enormous growth? Key trends.

– What can European companies do to break into Asia markets and how can it be relevant to a digitally savvy market paired with an aging population as well as a growing affluent and middle class.

 

Jacqueline is an experienced brand and business strategist who focuses on digital transformation (including development of AI). She is currently a Partner at Prophet. For over 20 years, as one of Asia’s most experienced Strategist, she has helped clients develop and implement profitable growth and branding strategies.

She was recently bestowed the honor as one of Global Most Influential Marketing Leaders 2015 by the World Marketing Congress.

10:40-11:10
Main Stage

Understanding Sources of Sustainable Brand Growth

Oliver Hupp

Global Director Brand Strategy and Tracking, GfK Global Brand and Customer Experience (Germany)

How do you balance near-term sales with long-term impact? With empowered consumers of today, who can flit from brand to brand, the challenge of finding this balance has become greater than ever.

 

Oliver Hupp, Ph. D., is Global Director Brand Strategy and Tracking at GfK Global Brand and Customer Experience with over 20 years experience in brand research and emotional measurement. He manages the future strategy and operational success of GfK’s brand research portfolio.

Oliver is a frequent speaker at international marketing conferences. He has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Board for GfK Marketing Intelligence Review.

11:10-11:40
Main Stage

How to Combine Effectiveness and Creativity?

Gordon Euchler

Head of Planning, BBDO Düsseldorf (Germany)

Gordon is a Doctorate from Cambridge University. Invariably with the objective of winning both creative and efficiency awards with the same work. Passionate when the business analysis from corporate consultations comes up against creative force. Because the best solutions for business challenges are creative and innovative. Has written numerous articles and research papers for respected industry outlets like WARC.

11:40-12:10
Main Stage

What is the Growth Strategy Behind the World’s Second Biggest Smartphone Brand?

Johnny Jiang

Regional Marketing Manager Central East Europe & Nordic, Huawei Technologies (Sweden)

Huawei is the world’s second biggest smartphone brand after Samsung. In a span of seven years, Huawei has managed to grow its global market share from 3,5% to 15%. In this talk Johnny will give us a glimpse of what’s driving this rapid growth in Europe.

 

Prior to joining Huawei, Johnny filled several roles in famous Swedish watch brand Daniel Wellington, where he was responsible for social media and regional social commerce in Asia. Johnny made the list for Sweden’s 101 Super Talents by business paper VA.

12:15-13:15

Lõunapaus

13:15-13:45
Main Stage

The Story of adidas – How to Enable Growth with a Smart Media Strategy

Simon Peel

Global Media Director, adidas (The Netherlands)

Simon is the Global Media Director at adidas, prior to which he held a similar role at Twentieth Century Fox and developed first-hand experience of agencies at Phd Worldwide, Mediacom and Mindshare. At adidas, he is responsible for setting global media strategy, designing and implementing the company’s media infrastructure and managing the agency roster, including all adtech and data partners. Simon is at the forefront of emerging marketer/agency models.

13:45-14:15
Main Stage

Shiseido – a Story of Remarkable Growth Despite a Traditional and Highly Disrupted Landscape

Zaheer Nooruddin

Regional Head of DX, Digital Transformation, O2O Experience, Marketing, CRM, Innovation, Shiseido China (China)

Shiseido’s remarkable growth (42% increase in brand value over the last year) in recent years, has led to the Japanese beauty brand’s ranking at number 17 on Business Insider’s fastest growing brands ranking.

 

Presentation will cover:

 

  • Shiseido’s global Digital Transformation Story to a “Digital-First” approach: how a traditional company transforms to “Digital-First”
  • Developing Omnichannel excellence: How Shiseido does it
  • Data-driven product development for brand growth

 

Zaheer Nooruddin is an accomplished Digital Transformation leader,

having worked for 18 years across the China, Asia-Pacific and Middle East North

Africa regions.

Today Zaheer is senior vice president and Executive Management Team member for global

Japanese beauty company, Shiseido, in China and Hong Kong, where he drives forward a broad digital transformation and brand-building initiatives that includes projects across Ecommerce, Marketing, Media, Content, Data Science, CRM, and Marketing Analytics.

For Shiseido in China and Hong Kong, Zaheer has launched “DX” – a cross-functional digital organization that delivers intelligence, advanced analytics, strategy and operations excellence for the company’s iconic brand portfolio.

14:15-15:30

COFFEE BREAK

15:30-16:30
Main Stage

Mad Men VS Math Men: How to Combine Data and Creativity

Igor Beuker

Professional Speaker, Entrepreneur and Strategist (The Netherlands)

In the space of 25 years, Igor was kicked out of professional football and went from a college dropout to a radical marketing visionary and modern-day serial entrepreneur.

With his radical vision and reliable voice, he inspires audiences around the world.

At conferences and on Twitter, Igor is frequently a trending topic as Math Man in a world of Mad Men and described by audiences as “Burning Man meets TED.”

Behind the scenes, a serial entrepreneur with 5 exits and 24 angel investments, an award- winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s.

16:30

CLOSING WORDS

21.03.2019 22.03.2019

Media

Supporters

Participants

Kia
Ettevõte
Ettevõte
Ettevõte
Ettevõte
Ettevõte

Contact

Terms and Conditions

Please send a notification of your inability to participate 10 working days before the event latest to registreerimine@aripaev.ee

In this case the payment will be refunded and invofice cancelled. If you notify  5-9 working days before the event we will refund 50% of the payment. Later notifications will be considered as no-show and payment will be collected in full.

For sponsorship cooperation opportunities please contact Age Raam (age.raam@aripaev.ee or 5866 6496) or Heleri Lõõbasega (heleri.loobas@aripaev.ee or 5302 6292).

Visit Password

Get passes!